{"id":1232,"date":"2019-06-28T16:19:38","date_gmt":"2019-06-28T16:19:38","guid":{"rendered":"https:\/\/2021dev.smileyanswers.com\/?p=1232"},"modified":"2019-07-17T12:49:35","modified_gmt":"2019-07-17T12:49:35","slug":"5-ideas-to-provide-a-better-customer-and-employee-experience","status":"publish","type":"post","link":"https:\/\/smileyanswers.com\/staging\/4537\/5-ideas-to-provide-a-better-customer-and-employee-experience\/","title":{"rendered":"5 ideas to provide a better customer and employee experience"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1456px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.88%;--awb-width-medium:66.666666666667%;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:2.88%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><strong>Challenges abound for many organizations to keep up and adjust to the fast pace change that is occurring daily among many fronts.\u00a0 Some of these include changes in technology, culture, attention, and customer and employee expectations.\u00a0<\/strong><\/p>\n<p>The importance of an organization to have a pulse on both their customers and employees will continue to become a necessity to compete.\u00a0 Also, as more resources are poured into supporting and enhancing the customer experience, standing out among the crowd will continue to become more difficult.\u00a0 Having the right strategy and culture in this environment can make or break an organizations success and survival.\u00a0 Within this fast changing environment, how does your organization adapt to change and make life better for both your customers and employees?<\/p>\n<p>Below you will find 5 ideas to help your organization address the challenges listed above and provide a better experience for both your customers and employees:<\/p>\n<ol>\n<li>\n<h4>Measure Experiences Constantly and Engage<\/h4>\n<p>Perceptions and expectations in this environment will continue to change quickly. What worked yesterday may not work today. Top service organizations will be fast to adjust. By measuring your customer and employee perceptions and expectations consistently, changes in perception will not catch your organization off guard. By engaging with your customers and employees and showing that their opinion matters, your organization will build an emotional bond that will help you separate yourself from other organizations that do not.<\/li>\n<\/ol>\n<ol start=\"2\">\n<li>\n<h4>Measure Experiences in Real Time<\/h4>\n<p>Sending out a survey once a year to your employees or a customer survey that gets feedback weeks from an experience will not make an organization as competitive to one that gets real time feedback. By capturing perceptions in real time, an organization will discover pain points quicker which lead to better experiences for both customers and employees. Negative emotions will be tackled quicker and will not linger. By obtaining real time feedback and making quick changes, an organization will be able to build a trust and confidence to all stakeholders that pain points will be addressed to provide a better experience.<\/li>\n<\/ol>\n<ol start=\"3\">\n<li>\n<h4>Drive Human Experiences<\/h4>\n<p>In a world full of constant change and uncertainty, customers and employees want more certainty. What used to be a smile and a handshake at local store has turned into self-service and an online digital experience. This constant change makes trust and a human connection all that more imperative. Technology and culture may change quickly, but the need for human connection will continue to be there. Organizations that understand this need will be able to separate themselves from those who miss this customer and employee perception to uncertainty.<\/li>\n<\/ol>\n<ol start=\"4\">\n<li>\n<h4>Make it easy for both Customers and Employees<\/h4>\n<p>From a customer standpoint, are you touchpoints consistent so the customer can change channels without much friction? As the customer goes through their journey, make it easy for them to give feedback so you get a solid data set that is accurate, and which will allow you to make positive changes quickly. By capturing the perception while the customer is in the experience, you will not have to take them off task at a later time. For employees, making life simpler will reduce the stress that is already inherent in business today. Burnout continues to be a hot topic. By reducing energy use by your employees by simplifying tasks and collecting their perception, you are allowing more energy to be used in other areas.<\/li>\n<\/ol>\n<ol start=\"5\">\n<li>\n<h4>Build a culture that can change and adapt quickly<\/h4>\n<p>The best systems in both nature and business are ones that adapt and prosper on change. A look back over the last couple decades will give you plenty of stories of businesses that were too slow to change or that grew much more slowly than their potential because they did not adapt to the changing environment. Technology and knowledge allow organizations the capability to design better cultures and experiences for both customers and employees. Does your organization thrive on change or does it dread making change? A culture that is on top of customer and employee expectations will be able to offer the quality experience that makes it desirable to be a part of and one that will be shared with others.<\/li>\n<\/ol>\n<h4>Wrapping it up<\/h4>\n<p>The world is in constant flux.\u00a0 Rapid changes and challenges will continue to be thrown at organizations, customers, and employees.\u00a0 How organizations react and adapt to this change to bring a value proposition to both customers and employees will determine their success going forward.\u00a0 SmileyAnswers can help you adapt to this changing environment by measuring and improving experiences with the HappyOrNot\u00ae Reporting System for both your customers and employees.<\/p>\n<p>By obtaining Real Time feedback while a person is IN the experience, your organization will be on the forefront of change.\u00a0 Making quick improvements to pain points and evolving perceptions will provide an above market experience.\u00a0 With a focus on the human experience and making it easy for customers and employees, your organization will be able to share the feedback and successes to provide more certainty for all stakeholders.<\/p>\n<p>The real time feedback and visibility of HappyOrNot\u00ae Smiley Touches and Terminals will keep the culture shift in focus for employees and customers.\u00a0 Adapting to change will be a lot easier and exciting with this instant feedback.<\/p>\n<p>Contact SmileyAnswers today to set up a demo to see how we can help you implement these five ideas at your organization.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.8399999999999%;--awb-width-medium:33.333333333333%;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:3.8399999999999%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"700\" height=\"554\" alt=\"Capturing the Student Voice in Higher Education with Real Time Feedback\" title=\"customer_employee\" src=\"https:\/\/smileyanswers.com\/staging\/4537\/wp-content\/uploads\/2019\/06\/customer_employee.jpg\" class=\"img-responsive wp-image-1234\" srcset=\"https:\/\/smileyanswers.com\/staging\/4537\/wp-content\/uploads\/2019\/06\/customer_employee-200x158.jpg 200w, https:\/\/smileyanswers.com\/staging\/4537\/wp-content\/uploads\/2019\/06\/customer_employee-400x317.jpg 400w, https:\/\/smileyanswers.com\/staging\/4537\/wp-content\/uploads\/2019\/06\/customer_employee-600x475.jpg 600w, https:\/\/smileyanswers.com\/staging\/4537\/wp-content\/uploads\/2019\/06\/customer_employee.jpg 700w\" sizes=\"(max-width: 640px) 100vw, 600px\" \/><\/span><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":1234,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[16,15],"tags":[550,549],"class_list":["post-1232","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-satisfaction","category-emplyee-engagement","tag-customer-satisfaction","tag-employee-engagement"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6.1 (Yoast SEO v28.8) - 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