{"id":2793,"date":"2021-04-15T14:20:39","date_gmt":"2021-04-15T14:20:39","guid":{"rendered":"https:\/\/2021dev.smileyanswers.com\/?p=2793"},"modified":"2021-06-18T09:08:48","modified_gmt":"2021-06-18T09:08:48","slug":"improving-customer-experiences-with-a-push-of-a-button","status":"publish","type":"post","link":"https:\/\/smileyanswers.com\/staging\/4537\/improving-customer-experiences-with-a-push-of-a-button\/","title":{"rendered":"Improving customer experiences with a push of a button"},"content":{"rendered":"

In 2009, in a small grocery store in Finland, the first HappyOrNot\u00ae Smiley Terminal was installed.\u00a0 What was learned back over a decade ago still rings true today:<\/p>\n

If you make feedback easy, people will tell you without receiving a prize for doing so.<\/a><\/p>\n

Improving customer experiences is about listening and making quick and positive changes to individual pain points.\u00a0 With a push of a button, customers can share their sentiment on any number of touchpoints.\u00a0 HappyOrNot\u00ae Smiley Touches and Smiley Terminals provide a bridge that allows customers to communicate in real-time how they feel while they are still \u201cin the experience\u201d.\u00a0 As customer expectations continue to rise, it puts more pressure on organizations to become better listeners.\u00a0 Improving customer experiences becomes a daily mission whether that experience is digital, physical, or both.<\/p>\n

Smiley Touch Video<\/h4>\n

As the Covid-19 pandemic continues, many customers are looking for touchless ways to provide feedback.\u00a0 SmileyAnswers<\/a> and HappyOrNot\u00ae continue to work on adapting to these changing needs.\u00a0 In a new video, you can see three ways for customers to provide feedback on the Smiley Touch<\/a>:<\/p>\n

    \n
  1. Touch:<\/strong> Pushing one of the 4 famous HappyOrNot\u00ae buttons and providing additional feedback<\/li>\n
  2. Touch Free:<\/strong> Using hand gestures to provide customer feedback<\/li>\n
  3. Mobile:<\/strong> Using QR Codes to provide instant feedback<\/li>\n<\/ol>\n

    <\/div>\nAutonomy is an important word for improving experiences.\u00a0 By allowing the customer the option to choose how they provide feedback, you are giving them autonomy during this pandemic.\u00a0 Consider other ways to provide autonomy as this pandemic has taken a lot of choices away.<\/p>\n

    Keep it Simple and Easy for Customers to Share their Feedback<\/h4>\n

    We live in a time of information overload, constant advertisements, an ongoing pandemic, and fast changing technology, knowledge, and cultures.\u00a0 That is a lot for a single brain to process.\u00a0 By making feedback simple for customers, you are allowing a person to share their opinion while at the same time, allowing them to conserve energy.\u00a0 There is a reason why HappyOrNot\u00ae Smiley Touches and Smiley Terminals are in over 120 countries and have had 1.5 billion buttons pushed, it is because it is a simple and engaging way to have customers communicate with the organizations that they do business with.\u00a0 As you look to improve experiences for others, consider ways to make it simpler and easier.<\/p>\n

    What is your Phygital Feedback Strategy?<\/h4>\n

    Providing an excellent phygital experience means understanding how the online and offline experiences work together and then providing an exceptional overall experience.\u00a0 Because this aspect continues to grow in importance, HappyOrNot\u00ae is in a unique position to measure both online and offline experiences.\u00a0 With a digital<\/a> and physical strategy, the HappyOrNot\u00ae Smileys provided by SmileyAnswers can help you capture both to improve the overall experience that customers expect.\u00a0 What are you most important touchpoints both online and off?\u00a0 It is important to have a way to listen in real-time at each so you can quickly address the pain points customers feel.\u00a0 Customers will expect smooth service across all touchpoints, make sure your business is on top of these changing expectations and perceptions.<\/p>\n

    Wrapping it up<\/h4>\n

    We live in a time where customers are constantly distracted and being inundated for their attention.\u00a0 As such, the human brain is constantly looking for ways to conserve energy and seek out what is useful.\u00a0 With so much data, the cost of capturing customer attention continues to rise.\u00a0 It is also more difficult to get customers attention for providing feedback.\u00a0 Keep feedback simple to help customer conserve energy and to help your organization have better communications with those you serve.<\/p>\n

    Be on top of the phygital experience \u2013 making it smooth and exceptional for both online and offline experiences.\u00a0 To manage changing customer expectations and perceptions, have a system to capture real-time feedback to make your phygital experience is the best it can be.\u00a0 Customers expect smooth transitions over touchpoints.<\/p>\n

    Need help listening to your customers?\u00a0 Improve the customer experience with a push of a button by letting SmileyAnswers provide the HappyOrNot\u00ae Solution at your organization.\u00a0 Simple, effective, real-time feedback is key in a world where customer experience continues to separate leading brands.<\/p>\n

    About SmileyAnswers<\/h4>\n

    SmileyAnswers is the leading reseller of the HappyOrNot\u00ae Reporting System within the United States, Canada, and the U.K.\u00a0 HappyOrNot\u00ae has over 1.5 billion feedbacks to date and is a leader in capturing the real-time insight of customers, patients, and employees.\u00a0 With the recent addition of the Smiley Link and Smiley Digital<\/a>, SmileyAnswers is in the unique position to capture a whole journey Live by using the Smiley\u2019s for both digital<\/a> and physical<\/a> touchpoints.\u00a0 Organizations can \u201clisten\u201d to how people feel at all the important touchpoints.\u00a0 After capturing real-time feedback at these touchpoints, organizations can then \u201clearn\u201d what and where the hidden pain points are<\/a> to make immediate positive changes.\u00a0 Finally, successes can be shared with Live Sharing<\/a>, Social Sharing, digital boards, social media, email, power points, and more.\u00a0 This process can be repeated daily throughout the year to constantly improve human experiences.<\/p>\n<\/div>

    contact us<\/span><\/a><\/div>