We as individuals are constantly approaching or avoiding products, services, organizations, people, ideas, and other inputs every day of our lives. We move towards items that make us feel better about ourselves and the world around us. We move away from items that cause us pain and bring negative feelings. The organizations that bring more positive approach actions are the most successful companies in the world. Companies like Apple, Amazon, and Walmart are examples of businesses that have customers approach them more often than other organizations. The customers and employees of these three organizations have a tremendous amount of positive/approach feelings and emotions that go into their success. Listening and learning what drives positive approach feelings can separate where your organization is today versus where it can be in the years ahead.
“Click” and “Push” a Smiley
To understand how people are feeling in the moment, your organization can attempt to guess whether individuals have positive or negative sentiments towards your company. A better way is to communicate and learn with real-time insight on what is causing positive or negative emotions and sentiments along with the reasons why. In today’s society, human expectations and perceptions are changing too quickly for your organization to take chances on guessing and being wrong. Not understanding human perceptions can drive both customers and employees away to your competitors. Your organization is spending a lot of resources in obtaining customers and good employees, do not let a changing expectation or a changing perception get in the way of losing people. The technology is there for you today to capture this important insight every day to be on top of changing emotions.
To help you better understand how a person feels, the four HappyOrNot® Smiley Buttons provide an easy and effective way to capture this sentiment. There are two Green (approach) and two Red (avoid) buttons. One lighter green button for a positive sentiment and a darker green button for a stronger positive sentiment. On the other side, there is a light red button for a negative sentiment and a darker red button for a stronger negative sentiment. With a click of a mouse or a push with a finger, individuals can give your organization indication on how they feel about any touchpoint in real-time. You can find out instantly how others are approaching or avoiding your organization along with additional feedback to understand the reasons why.
To show you an example of how easy it can be to capture this approach or avoid sentiment, click on the following link below and test the Smiley Digital for yourself:
Human Energy – Keep it Simple
We are inundated with advertisements, information, surveys, and other inputs in this fast moving and technologically advanced society. With the recent pandemic of Covid-19, individuals have even more pressure and stress to focus on. Capturing the true sentiment of how people feel towards your organization and the touchpoints within it becomes even more difficult. People are less willing to give the time and energy to providing this feedback. The human brain takes up the most energy in the body and with so much information being thrown at it, every person’s brain is looking to maximize energy use so it will avoid most advertisements and surveys. This is why advertisers are constantly attempting more unique ways to gather our attention and it is why organizations are using more resources each year to obtain feedback. By keeping it simple and easy for people to provide you feedback, your organization can capture the needed sentiment and respect the time and energy of your customers and employees.
The Human Experience
The separation between organizations will increasingly become more focused on the customer. Words like “Customer-Centric”, “Voice of the Customer”, and “Customer Experience” are being used to keep the focus on the customer. To remain competitive, organizations are required to constantly increase resources in the area of customer service as it becomes what separates businesses. To be in front of this movement, your organization can and should view all relationships (customers and employees) in the form of Human Experiences. Listening and learning to what truly is important for each individual person can separate your organization from others while improving people’s lives at the same time. Ask yourself what makes you emotionally bonded to an organization and what makes you approach the businesses you do day in and day out.
To take your organization to the next level, review the following question:
What is your organization doing Each Day to Improve the Human Experience of Every Person that either does business with you or works for you?
Let’s break down this question into three parts:
- Each Day – The days of the “once a year” customer and employee survey are over. To be on top of changing expectations and perceptions in this advancing world, feedback is needed each day to understand fast moving changes and trends.
- Improve the Human Experience – The successful companies moving forward will not look at customers and employees as numbers or dollar signs. People want the respect they deserve and for those organizations that improve their lives and care about people as individuals, these will be the brands that customers and employees will “approach”.
- Every Person – Each person, whether it is a customer or an employee, has a life experience that your organization can positively impact. In our current 24/7 social media and news world, positive and negative experiences will be shared with others instantly. A viral video or experience can truly impact the approach or avoid sentiment of current and potential customers and employees towards your organization. Every person and every experience matters.
Wrapping it up
It is becoming more difficult to capture the attention of customers and employees in this information overload world. On the flip side, it is becoming more important for organizations to actually capture the attention of customers and employees to understand their constant changing expectations and perceptions to provide the best experiences. This is why your organization needs a simple and engaging system to take on this task. The HappyOrNot® Smileys provide a simple, time efficient, and effective way of helping you understand your customers and employees better. By learning more about the needs and emotions of individuals your organization interacts with, you can improve your business and the experiences you provide. It is so important now to have a system that allows feedback each day, captures the positive/approach and negative/avoid sentiments from all individuals, and allows your organization to make constant positive improvements to the Human Experience. We encourage you to visit SmileyAnswers today to see if the HappyOrNot® system is right for your organization.
“Click” or “Push” a Smiley Today!
About SmileyAnswers
SmileyAnswers is the leading reseller of the HappyOrNot® Reporting System within the United States, Canada, and the U.K. HappyOrNot® has over 1.5 billion feedbacks to date and is a leader in capturing the real-time insight of customers, patients, and employees. With the recent addition of the Smiley Link and Smiley Digital, SmileyAnswers offers a #GoTouchless solution in response to the Covid-19 pandemic to keep people safe while your organization obtains the real-time data it needs.
The simplicity of the HappyOrNot® Reporting System is one of the main reasons for its success. The four Smileys allow individuals a quick and easy way to provide positive – approach or negative – avoid feedback. The simplicity of the system will allow your organization to obtain more data. Using a real-time dashboard, you can make quick changes to pain points and then share the successes through multiple means. The current pandemic increases the need for better communication to improve the human experience. Changing expectations and perceptions need to be understood to help improve individual experiences and lives. We invite you to visit us to see if our solution can help you improve the human experience with a click and a push of a Smiley.
